First off, what is SEO? According to Khedkar & Khedkar (2021), SEO or Search Engine Optimization is the process of optimizing organic search engine results to increase the quantity and quality of a website’s traffic. There are different types of SEO services, including SEM
Types of SEO
Technical SEO
Technical SEO involves techniques used to optimize websites, ultimately working towards improving their positions in the search engine result pages. Technical SEO addresses factors like the website’s architecture, server environment, page speed and other elements which have an effect on a website’s ranking. It is essential for businesses to pay attention to technical SEO if they want to make sure their websites are seen by potential customers. Having knowledge and understanding of technical SEO in today’s web-dominated world provides a company with many advantages and opportunities.
On-Page SEO
On-page SEO refers to the process of optimizing an individual page on a website for search engine crawlers. This includes ensuring that relevant keywords and phrases are used, content is relevant and up-to-date, and meta descriptions accurately describe what visitors can expect from the page. On-page SEO is essential for ranking high in search engine results pages (SERPs), as it helps search engines understand what a page is about and its relevance to searches. By optimizing each page for the right terms and topics, businesses can ensure their website is visible when potential customers are searching for related services or products.
Off-Page SEO
Off-page SEO provides a powerful way to increase the visibility of a website, boost search rankings, and attract quality traffic. It consists of activities such as link building, building relationships with authors and influencers, content marketing, review management, and even social media outreach. In basic terms, it is everything that can be done outside of the website itself to improve its ranking with search engines like Google and Bing. Off-page SEO strategies are designed to build authority for a website by creating high-quality external links that point back to its pages. The effectiveness of these tactics depends on several factors such as relevance, quality of the content being linked to and trustworthiness of the sources – all which help determine their impact on the overall performance of one’s website in organic search engine results.
Local SEO
Local SEO is a process of optimizing your website for location-based searches and providing structured data about the business to search engines. It helps businesses to rank higher in local searches, show information like store hours, contact details and reviews, and reach more customers in their local area. Local SEO is incredibly important for any business that wants to stay competitive in today’s digital landscape; if you’re not optimizing your website locally, then it’s likely that your competitors have already done so. This means that you may be losing out on potential customers who will not come across your business when performing localized searches.
eCommerce SEO
Ecommerce SEO efforts involve researching the right keywords to target, creating content that resonates with customers, optimizing pages for speed and usability, focusing on backlink building (i.e. gaining links from other websites), and staying consistent with content updates. Also important is staying up-to-date with current SEO trends and algorithms set by Google so businesses can remain competitive in their industry. With properly optimized ecommerce SEO, businesses can enjoy greater online visibility and overall success.
Why should you consult a Pakar SEO - MarkRanc?
Help increase your website rankings
SEO’s main focus is to optimize the organic traffic to your website. The higher the ranking, the higher traffic will be and more sales will be generated. Is it important to optimize your site for search engines where keywords are the main goal that will lead to more traffic to your site. If your site is ranked first for a specific keyword then people will ought to visit your site first as compared to those ranked lower. It is important to note that strategy plays a huge role in getting more traffic to your website. A Pakar SEO would strategize which keywords will help in increasing your website rankings by analyzing the keywords search rankings and see the potential of the keyword being searched by users.
Prevent from wasting time and money
With SEO, yes, it does take time but the results that it brings in the long run will be worth it. Once you hire or consult an SEO expert, they will surely come up with a strategy that suits your business plan and that will save you from wasting time trying to figure out and learn SEO and how to optimize your website. With the help of a Pakar SEO, not only do you get to save up your time but you will also save a lot of money. Instead of opting for immediate results such as SEM services that require money for ads, generating traffic with the strategies from your hired SEO expert will cost you less money. The traffic that will be generated through SEO will be of good quality and with that more sales and customers will be attained.
SEO has better ROI than SEM
Investing in online optimization is now more important than ever before, and many companies are turning to both SEO and SEM to get their brand in front of the right audience. While both options have great advantages, SEO tends to offer a better return on investment. Through organic traffic, strong link building practices, and utilizing keywords that you know your target customers are searching for, SEO can help you reach new heights without blowing your budget. With SEM, you may see an increase in brand visibility quicker but it’s not as long-lasting as what SEO offers. Ultimately, both strategies should be part of your marketing efforts but SEO is the best choice if you want to get more bang for your buck.
What will an SEO expert do?
Link building
Link building is one of the techniques done under Off-page SEO, where it is one of the biggest factors in reaching the higher ranking in any search engine. The Pakar SEO will create quality backlinks for your website with different backlinks techniques. What is a backlink? It is when a site links back to your site on their page. There are two types of links you can build which are earned links, where external sources cite you and for created links, these are the links you get in content. Link building helps in generating traffic to your site where people are able to refer to your site even when being on another site. There are 3 important links when it comes to SEO which are internal link, outbound link and inbound link. Internal linking is done when there are links on your site to your own content, while outbound links are links from your site to other sites. And lastly, inbound links or backlinks which are links from other sites to your site.
Improve user experience
Because our main target are our users, therefore we prioritize their experience when visiting or using our site. A Pakar SEO will help in optimizing the on-page SEO to improve the user’s experience by decreasing the site load time making the site load faster so the user would not jump from your site to another competitor’s site. Making the site look better by adding images and creating internal backlinks will also help in enhancing user’s experience.
Do you need a Pakar SEO?
Everything depends on your choice, whether you feel like you can do everything from scratch and learn how to optimize your own website by yourself than by all means, you are more than welcome to learn. But there’s no harm in asking for a helping hand from an expert who already knows what they are doing and will surely be of good help in utilizing your website to reach its targeted organic traffic.
